The Burger Kings(Hungry Jacks here for trademark reasons) and McDs look much the same to me from what I've seen on TV and the like - they're big on '100% aussie beef' and things like that tho...very keen to stress they're 'Aussie'.
they have a mcOz (or did when I used to eat there back in the hangover days) basically a big mac with beetroot LOL
I haven't had the committee in my head thing for a long time, frst so,
- do what works and apply liberally....hit those meetings man
D