Hey Joe - I understand there are some in the rooms who follow the BB as though it were gospel - and if it keeps them sober, God bless them. I mean that. I've read it and I've worked the Steps, and continue to do so, but I don't quote from the BB at meetings either. I prefer to share my own experience, and to share how I recovered.
So - I dunno - matters not to me if it's cult-like - I'm just grateful to have found the rooms, and to be sober today.