After several attempts at staying sober thru AA, I found RR/AVRT on the internet and decided to give it a try. I've now been sober since July 28, 2008. For me it is an effective technique for staying sober, and it gets easier as time goes by. It was remarkably simple and easy from day one. I used a similar technique 18 years ago to quit smoking.
You simply learn to separate your concious human mind, or higher brain, from your animal mind, or lower brain. You recognize that the urge to drink, the "addictive voice", comes from your animal mind. Your human mind has ultimate control over your animal mind, so when the urge hits you, it is quite easy to discard the craving and move on. It's that simple.