Hi - I have thought of this as ABC
A - I walk down the street and see Joe Bloggs. I wave in recognition, he ignores me.
B - Joe Bloggs hates me, he hates my new haircut, he thinks I'm **** at work. I am useless.
C - I soothe myself because Joe Bloggs hates me.
Try again:
A - I walk down the street and see Joe Bloggs. I wave in recognition, he ignores me.
B - Maybe he didn't see me. Or he is an arse, it has nothing to do with me.
C - nothing.