Yeah, I agree with everyone---it depends on how you were raised. It seems like these days a lot of kids are just handed stuff. Some of it has to do with the "keepin' up with the Joneses" mentality---Ex: if the boy down the street's parents bought him a new car, then by golly my kid can have one too so I can prove to the world that I have money and I am important!!
It all comes down to the unfortunate virtual value we place on material objects. Which, in reality, have no intrinsic value at all.