If you perceive there is something of tremendous value and importance there that you need...
Lots of people pay a LOT of money for therapy (which can be uncomfortable and you may hear lots of things you'd rather not hear) or school (parts are NO fun and I spent a good bit of time arguing about things in my head and with others), work, well, you get the idea.
I use the 12 steps as part of my recovery though not through AA. I prickle at some of the language but I can't argue the fact that for me, it WORKS.